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Salesforce Trailhead: Creating Custom Preference Centers in Marketing Cloud

Documents Marketing Cloud preference center requirements, profile and subscription center differences, custom preference center design, subscriber access, unsubscribe handling, and combining personal information with campaign-specific opt-ins.

Open source

Pattern Decisions This Source Supports

Pattern Supported decision Required contract Claim note
Preference center Choose preference center when the surface combines communication subscriptions, channel opt-ins, topic interests, consent purposes, personalization choices, privacy/data-sharing controls, and locale or contact preferences. Opening the preference center shows current effective choices, not blank defaults or only local cached values. Salesforce documents requirements for custom preference centers, default profile and subscription centers, and subscriber preference management.

Evidence Role

This source is treated as product-example evidence. Use it to validate the decision rules above, not as a visual style reference.

Publisher: Salesforce Trailhead. Last checked: .