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NN/g: Mobile-App Onboarding

Defines onboarding as dedicated flows and UI elements for getting users familiar with an interface, including setup, feature promotion, customization, and instructions, while recommending skipping onboarding when the product can be learned directly.

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Pattern Decisions This Source Supports

Pattern Supported decision Required contract Claim note
Onboarding Choose onboarding when users need a first-run or new-feature path to understand value, configure essentials, or complete the first meaningful action. The flow states its user benefit before asking for setup information. NN/g defines onboarding scope and cautions that many apps should avoid separate onboarding when direct use is learnable.

Evidence Role

This source is treated as ux-research evidence. Its value comes from the specific claims and setting described above.

Publisher: Nielsen Norman Group. Last checked: .

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