ux-research 1 linked patterns checked
NN/g Top 10 Guidelines for Homepage Usability
Documents homepage usability guidance for clear starting points for the main few tasks, visible search on large sites, real content examples, keyword-first link names, recent-feature access, and visual design that supports interaction.
Read with a purpose
What this source can teach
Use this source to examine the study question, participants, observations, and limits before applying a finding.
- Start with the original. Open the source and find the guidance or example relevant to your task.
- Trace the connection. Use the claim notes below to see how this site applies the source to specific patterns.
- Check the setting. Compare the source's platform, people, and constraints with your own decision.
Pattern Decisions This Source Supports
| Pattern | Supported decision | Required contract | Claim note |
|---|---|---|---|
| Start page | Choose a start page when one named service or transaction needs a focused entry point before the first question, form, booking, payment, or authenticated step. | The primary start action moves users into the first service step and does not jump to unrelated marketing, category browsing, or account dashboards. | NN/g homepage usability guidance supports clear starting points and keyword-first link naming. |
Comparisons supported by this source
- Start page vs onboarding vs browse by category vs step navigation
NN/g supports clear starting points for the main few tasks, helping distinguish product homepages from single-service start pages.
Evidence Role
This source is treated as ux-research evidence. Its value comes from the specific claims and setting described above.
Publisher: Nielsen Norman Group. Last checked: .