ux-research checked

NN/g Top 10 Guidelines for Homepage Usability

Documents homepage usability guidance for clear starting points for the main few tasks, visible search on large sites, real content examples, keyword-first link names, recent-feature access, and visual design that supports interaction.

Open source

Pattern Decisions This Source Supports

Pattern Supported decision Required contract Claim note
Start page Choose a start page when one named service or transaction needs a focused entry point before the first question, form, booking, payment, or authenticated step. The primary start action moves users into the first service step and does not jump to unrelated marketing, category browsing, or account dashboards. NN/g homepage usability guidance supports clear starting points and keyword-first link naming.

Evidence Role

This source is treated as ux-research evidence. Use it to validate the decision rules above, not as a visual style reference.

Publisher: Nielsen Norman Group. Last checked: .