ux-research 1 linked patterns checked
NN/g Homepage Design: 5 Fundamental Principles
Documents homepage principles for easy access, communicating purpose, revealing content through examples, prompting action and navigation, and keeping homepages simple.
Read with a purpose
What this source can teach
Use this source to examine the study question, participants, observations, and limits before applying a finding.
- Start with the original. Open the source and find the guidance or example relevant to your task.
- Trace the connection. Use the claim notes below to see how this site applies the source to specific patterns.
- Check the setting. Compare the source's platform, people, and constraints with your own decision.
Pattern Decisions This Source Supports
| Pattern | Supported decision | Required contract | Claim note |
|---|---|---|---|
| Start page | Choose a start page when one named service or transaction needs a focused entry point before the first question, form, booking, payment, or authenticated step. | The primary start action moves users into the first service step and does not jump to unrelated marketing, category browsing, or account dashboards. | NN/g homepage guidance supports the boundary between broad homepages and focused task start pages. |
Evidence Role
This source is treated as ux-research evidence. Its value comes from the specific claims and setting described above.
Publisher: Nielsen Norman Group. Last checked: .