ux-research checked
NN/g Homepage Design: 5 Fundamental Principles
Documents homepage principles for easy access, communicating purpose, revealing content through examples, prompting action and navigation, and keeping homepages simple.
Pattern Decisions This Source Supports
| Pattern | Supported decision | Required contract | Claim note |
|---|---|---|---|
| Start page | Choose a start page when one named service or transaction needs a focused entry point before the first question, form, booking, payment, or authenticated step. | The primary start action moves users into the first service step and does not jump to unrelated marketing, category browsing, or account dashboards. | NN/g homepage guidance supports the boundary between broad homepages and focused task start pages. |
Evidence Role
This source is treated as ux-research evidence. Use it to validate the decision rules above, not as a visual style reference.
Publisher: Nielsen Norman Group. Last checked: .