service-manual checked

NHS Start page pattern

Documents start pages for services that collect user information, including service name, what users need to know, Start now call to action, other access routes, eligibility and outcome expectations, before-you-start information, surrounding information architecture, and important information above the button.

Open source

Pattern Decisions This Source Supports

Pattern Supported decision Required contract Claim note
Start page Choose a start page when one named service or transaction needs a focused entry point before the first question, form, booking, payment, or authenticated step. The primary start action moves users into the first service step and does not jump to unrelated marketing, category browsing, or account dashboards. NHS defines start page structure and explains that important information needed to complete the service should appear before the button.

Evidence Role

This source is treated as service-manual evidence. Use it to validate the decision rules above, not as a visual style reference.

Publisher: NHS digital service manual. Last checked: .