product-example checked

Mailchimp Help: Create a Preferences Center

Documents a preferences center as a page where contacts update profile and preference choices based on audience groups, reached through an update-preferences flow from email.

Open source

Pattern Decisions This Source Supports

Pattern Supported decision Required contract Claim note
Preference center Choose preference center when the surface combines communication subscriptions, channel opt-ins, topic interests, consent purposes, personalization choices, privacy/data-sharing controls, and locale or contact preferences. Opening the preference center shows current effective choices, not blank defaults or only local cached values. Mailchimp documents preference pages where contacts update profile and audience-group preferences.

Evidence Role

This source is treated as product-example evidence. Use it to validate the decision rules above, not as a visual style reference.

Publisher: Mailchimp. Last checked: .