platform-guideline checked
ICO cookies and similar technologies guidance
Explains cookie and similar-technology rules, clear information requirements, active and informed consent, no non-essential cookies before consent, strictly necessary exemptions, easy enable or disable controls, records of consent, and review of cookie use.
Pattern Decisions This Source Supports
| Pattern | Supported decision | Required contract | Claim note |
|---|---|---|---|
| Cookie banner | Choose cookie banner when a user must be told about cookies or similar technologies and must be able to accept or reject non-essential storage before it is set. | The banner appears before non-essential storage is set and remains until the user accepts, rejects, or saves preferences. | ICO guidance covers clear information, active consent, no non-essential cookies before consent, strictly necessary exemptions, enable or disable controls, consent records, and review of cookie use. |
| Cookie consent | Choose cookie consent when the decision controls cookies, pixels, local storage, tags, SDKs, or similar storage and access on the user's device. | Optional cookies, pixels, local storage, analytics tags, advertising tags, and similar technologies remain blocked until the matching purpose is accepted. | Supports clear information, active consent, no optional cookies before consent, strictly necessary exemptions, user controls, and consent records. |
Evidence Role
This source is treated as platform-guideline evidence. Use it to validate the decision rules above, not as a visual style reference.
Publisher: Information Commissioner's Office. Last checked: .