ux-research 1 linked patterns checked

NN/g: Comparison Tables for Products, Services, and Features

Documents comparison tables for a small number of offerings, options-as-columns and attributes-as-rows structure, static and dynamic comparison types, item limits, consistency, scannability, sticky column headers, meaningful attributes, and difference controls.

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What this source can teach

Use this source to examine the study question, participants, observations, and limits before applying a finding.

  1. Start with the original. Open the source and find the guidance or example relevant to your task.
  2. Trace the connection. Use the claim notes below to see how this site applies the source to specific patterns.
  3. Check the setting. Compare the source's platform, people, and constraints with your own decision.

Pattern Decisions This Source Supports

Pattern Supported decision Required contract Claim note
Compare view Choose Compare view when users need to evaluate a small number of similar items across the same attributes. Compared columns represent user-selected or explicitly preselected peer items, and the view states the item count and comparison limit. NN/g supports comparison table structure, limited compared item counts, scannability, meaningful attributes, sticky headers, and user controls.

Comparisons supported by this source

Evidence Role

This source is treated as ux-research evidence. Its value comes from the specific claims and setting described above.

Publisher: Nielsen Norman Group. Last checked: .

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