What the person is doing
Items are similar enough to share meaningful attributes, such as products, plans, locations, services, courses, vendors, devices, loans, or saved options.
Application · lesson 10 of 23 · Data Display And Exploration
Underlying principle: A display makes relationships visible. Its format follows the comparison, trend, detail, or monitoring question that the person needs to answer.
Use Compare view when users have selected a small set of similar items and need to weigh several meaningful attributes together before choosing, saving, buying, applying, or discarding options.
A display makes relationships visible. Its format follows the comparison, trend, detail, or monitoring question that the person needs to answer.
Items are similar enough to share meaningful attributes, such as products, plans, locations, services, courses, vendors, devices, loans, or saved options.
Use Compare view when users have selected a small set of similar items and need to weigh several meaningful attributes together before choosing, saving, buying, applying, or discarding options.
One compared item state that explains another item is needed for meaningful comparison.
What decision are users making, and which attributes genuinely influence that decision?
Compared columns represent user-selected or explicitly preselected peer items, and the view states the item count and comparison limit.
Items are similar enough to share meaningful attributes, such as products, plans, locations, services, courses, vendors, devices, loans, or saved options.
Open the working example, try its controls, and compare the behavior against the decision guidance.
Items are similar enough to share meaningful attributes, such as products, plans, locations, services, courses, vendors, devices, loans, or saved options.
Use Compare view when users have selected a small set of similar items and need to weigh several meaningful attributes together before choosing, saving, buying, applying, or discarding options.
One compared item state that explains another item is needed for meaningful comparison.
Item identity disappears while scrolling, causing users to misread which column belongs to which item.
Expose comparison title, selected item count, maximum item count, item names, row labels, group headings, units, and missing-value meanings as text.
Nielsen Norman Group - checked
NN/g supports comparison table structure, limited compared item counts, scannability, meaningful attributes, sticky headers, and user controls.
Baymard Institute - checked
Baymard supports hiding identical attributes, grouping attributes, persistent headings, row styling, and difference highlighting.
Baymard Institute - checked
Baymard supports persistent compare checkboxes, selected-item reminders, and side-by-side specs for spec-driven products.
Nielsen Norman Group - checked
NN/g supports locked headers and subset selection for mobile comparison tables.
Nielsen Norman Group - checked
NN/g supports comparison as a table task and the need to keep headers and data points close.
Source trail checked: